Case Study of Sudden Drops Down in Website Organic Traffic

Sudden Drops in Website Organic Traffic A website's organic traffic and search engine rankings are vital indicators of its online visibility and success. However, even minor errors in website implementation can have significant consequences. This case study examines the dramatic drop in organic traffic and search engine rankings experienced by our website after implementing a Google News follow button without the correct HTML tags, and how rectifying this error led to a swift recovery. Why Sudden Drop Down in Organic Traffic We decided to add a Google News follow button to our website to enhance user engagement and increase our subscriber base. However, in the process, we neglected to include the necessary HTML tags: ` rel=" nofollow " `, ` rel=" noreferrer " `, and ` rel=" noopener " `. These tags are critical for ensuring that external links do not negatively impact our site's SEO. Immediate Impact on Traffic and Rankings Within just six hours of implementing th…