Enable Google Discover for Blogger
Google Discover is a powerful platform that can drive significant traffic to your website. If you're running a website on Blogger.com, getting your articles featured in Google Discover can exponentially increase your visibility. In this comprehensive guide, we'll explore the steps you need to take to optimize your Blogger.com site for Google Discover. We'll cover image size, AMP web stories, article types that perform well, website loading speed, and more.
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Although many experienced people believe that to take a new blog post to Google Discover, it first needs about 500 - 2000 direct traffic, then it goes to Google Discover. For this, they take the help of Email notifications or Push notifications or social media groups. But we never did this, our posts automatically go to Google Discover. Know how, further:
Understanding Google Discover
Google Discover is a personalized feed that helps users discover content relevant to their interests. It appears on the Google app, mobile homepages, and even on some desktop browsers. Unlike traditional search results, Discover shows content based on user interests and behavior rather than specific queries. Here we have shown the Google Discover data for one of our websites:
Clickable and Attractive Blog post Title
Make the title of your blog post or article as attractive and clickable as possible so that after seeing it once, the user feels like opening it and then opening it by clicking on it. This is also good for Google News and Discover Bot. To do this, it does not matter that the title of your blog post is limited to only 60 characters, as prescribed for SEO.
It can also be more (about 80 characters). The content inside it should be the same as the title, otherwise the bounce rate will increase, which will have a negative effect.
Improve Image Size and Quality
Images play a crucial role in catching the eye of users in Google Discover. Here are some key points to consider:
High-Quality Images: Use high-resolution with WebP images that are visually appealing. Avoid pixelated or low-quality images. The image should be clean, clear and unique so that the image crawler can understand the image. It should not be too complicated.
Aspect Ratio: The ideal aspect ratio for images in Google Discover is 16:9. This ratio ensures that your images display correctly without being cropped or distorted.
Minimum Width: Ensure that your images are at least 1200 pixels wide. This size meets Google's requirements and enhances the likelihood of your articles being featured.
According to our experience, images with 1200×675 pixels give better response. But you can also decide the size of your image based on your website design.
Create and Publish AMP Web Stories
Accelerated Mobile Pages (AMP) are designed to provide a fast, smooth-loading experience on mobile devices. Incorporating AMP web stories can significantly boost your chances of appearing in Google Discover.
However, if you are using blogger.com, then to get success, you will have to buy your custom domain, because only then your blog website will rank. But to create AMP Web Stories, you will also have to spend money on AMP Web Stories Builder Platform because seeing the increasing demand of time, AMP Web Stories Builder Platform has changed its platform from free to paid and started charging some rupees monthly or early.
But initially AMP Web Stories play a very important role to rank your website and get organic traffic. Therefore, you should consider investing somewhere for AMP Web Stories as well, and create AMP Web Story and publish it.
You only have to publish AMP Web Story and submit its URL to Google Search Console. It is not necessary to add that AMP Web Story in your blog post, although it is good if you do so.
Here's how to create AMP web stories for your Blogger.com articles:
1. Create Web Stories: Use tools like Make Stories or Visual story editor to create engaging, interactive stories. These stories should complement your articles and provide additional value.
2. Optimize for Mobile: Ensure that your web stories are optimized for mobile devices. This includes using responsive design and minimizing the use of heavy scripts that could slow down the loading speed.
Types of Articles That Perform Well
Certain types of content tend to perform better in Google Discover. Here are some examples:
Evergreen Content: Articles that provide timeless information, such as how-to guides, tutorials, and comprehensive resources, are more likely to be featured.
Trending Topics: Content that aligns with current trends or popular topics can attract more attention. Stay updated with the latest trends in your niche and create content accordingly.
Visually Rich Content: Articles with high-quality images, infographics, and videos tend to perform better. Visual elements make your content more engaging and shareable.
Mentain Website Loading Speed
Website loading speed is a critical factor for both user experience and search engine ranking. A fast-loading website is more likely to be featured in Google Discover.
Try to keep your Core Web Vitals as "Good" as possible. Though it is not necessary to keep it good but if you keep it good then it will be better.
Here are some tips to improve your website's loading speed:
Optimize Images: Compress and resize images without compromising quality. Use tools like TinyPNG or ImageOptim to reduce image file sizes.
Use a Content Delivery Network (CDN): A CDN can distribute your content across multiple servers worldwide, reducing load times for users in different geographical locations.
Minimize HTTP Requests: Reduce the number of elements on your page that require HTTP requests. This includes scripts, stylesheets, and images.
Enable Browser Caching: Allow browsers to cache your website's resources, so they don't need to be reloaded every time a user visits your site.
Additional Tips for Google Discover
1. Focus on User Experience: Ensure that your website is user-friendly, with easy navigation and a clean, responsive design.
2. Publish Regularly: Consistently publish high-quality content. Google Discover prefers websites that are active and regularly updated.
3. Engage with Your Audience: Encourage user engagement through comments, social media shares, and other interactive features. High engagement signals to Google that your content is valuable.
4. Optimize for SEO: While Google Discover isn't solely driven by SEO, following SEO best practices can improve your overall visibility. Use relevant keywords, meta tags, and structured data to enhance your content's searchability.
Conclusion:
Getting your articles from a Blogger.com website into Google Discover requires a strategic approach. Focus on creating high-quality, engaging content that meets Google's guidelines.
Optimize your images, leverage AMP web stories, and ensure that your website loads quickly. By following these tips, you can increase your chances of being featured in Google Discover and drive more traffic to your site.